BENDA Motor Europe invites European media to its official Press Launch at EICMA 2026, on the first press day, Tuesday 3 November at 15:45. The launch takes place on the BENDA stand in Hall 18, Booth A54, next to the South Entrance.
BENDA will present a new line-up of motorcycles and powersports vehicles, including models in segments the brand has not entered before. The launch is presented by Gavin Emmett, together with BENDA Motor Europe Designers. After the presentation there is time for interviews and a first close look at the new models.
Under the theme “The Unexpected, Realised.”, this year's appearance reflects the next stage of the brand’s journey, turning the ideas, designs and ambitions presented by BENDA into tangible products and new opportunities for European riders.
Under the theme “The Unexpected, Realised.”, this year's appearance reflects the next stage of the brand’s journey, turning the ideas, designs and ambitions presented by BENDA into tangible products and new opportunities for European riders.
The BENDA Dark Flag 950 and Rock 707 will return to EICMA following their unveiling at the 2025 show. With the Rock 707 available now in Europe and the Dark Flag 950 from the end of November, their return marks another step in BENDA's commitment to the European market and making its newest cruisers a reality. The P51 boxer hybrid will also return to EICMA. Following the attention it attracted at last year's show, the model will appear with a new colour scheme.
BENDA will present nine new models at EICMA 2026 in Milan, marking a significant step in the brand's expanding European portfolio. The showcase will comprise five motorcycles: Capra 700; Vinster 700; Vinster X 700; Dark Flag 600 Ultra EC; and a new product in the Urban Commuting category. Alongside the Power Two-Wheelers will be four Powersports models: the full cabin version of the Supernovae 1000, and the prototype Redstone 350, Redstone 850, and Nanuq 300.
Making their EICMA debut in Milan, the new models will introduce BENDA to three categories it has not previously entered, further broadening the brand's presence across the motorcycle and market. Three of the new products have been designed by European designers specifically for the EU market, reflecting BENDA's growing focus on the needs and expectations of the continent’s riders.
BENDA will present nine new models at EICMA 2026 in Milan, marking a significant step in the brand's expanding European portfolio. The showcase will comprise five motorcycles: Capra 700; Vinster 700; Vinster X 700; Dark Flag 600 Ultra EC; and a new product in the Urban Commuting category. Alongside the Power Two-Wheelers will be four Powersports models: the full cabin version of the Supernovae 1000, and the prototype Redstone 350, Redstone 850, and Nanuq 300.
Making their EICMA debut in Milan, the new models will introduce BENDA to three categories it has not previously entered, further broadening the brand's presence across the motorcycle and market. Three of the new products have been designed by European designers specifically for the EU market, reflecting BENDA's growing focus on the needs and expectations of the continent’s riders.
"This year BENDA moves into segments where we have not been before. We want European media to see the new models up close in Milan, talk to the designers who drew them and judge the details for themselves." said Libo Liu, General Manager BENDA Motor Europe and Vice President Global Design.
EICMA takes place in Milan from 3–8 November 2026 at the Fiero Milano Rho exhibition centre.
Unleash the Ride.
EICMA takes place in Milan from 3–8 November 2026 at the Fiero Milano Rho exhibition centre.
Unleash the Ride.
ENDS
Media Interviews with BENDA Team
Following the BENDA presentation, media will have the opportunity to take a closer look at the products and meet the team.
On Tuesday 3 and Wednesday 4 November, media can book a 15-minute, one-on-one interview with the BENDA design team on the stand. The designers explain the thinking behind the new models and answer your questions in person. Places are limited; please click here to book an interview with the BENDA design team.
Practical information
Date: Tuesday 3 November 2026.
EICMA press day time: 15:45 to 16:15
Location: BENDA stand, Hall 18, Booth A54, Fiera Milano Rho
Access: EICMA press accreditation required.
RSVP and interview requests: before 30 October via this booking system
or via benda@smc-agency.eu / Mob: +31-629556459
Press Assets
Press Kits including high-res imagery can be found on https://bendaeurope.prowly.com/presskits
Additional photography will be available from 11:00am on Tuesday, 3 November, via the BENDA newsroom at https://bendaeurope.prowly.com.
Media & Communication Inquiries - SMC Agency, benda@smc-agency.eu, +31 20 808 1522
About BENDA
BENDA is a design-led motorcycle and powersports brand creating distinctive riding experiences for a new generation. Driven by its mission to redefine the ride, its portfolio spans motorcycles, all-terrain vehicles (ATVs) and side-by-side (SxS) vehicles, combining bold design and technology with in-house engineering and powertrain development. This integrated approach is underpinned by research and development activities in Europe and internationally. BENDA Motor Europe GmbH, based in Salzburg, Austria, supports the brand’s European operations across sales, after-sales, marketing and product development. Through a growing network of authorised distribution partners, BENDA continues to expand its presence acrossEurope and bring a fresh proposition to the powered two-wheeler and powersports market.
Following the BENDA presentation, media will have the opportunity to take a closer look at the products and meet the team.
On Tuesday 3 and Wednesday 4 November, media can book a 15-minute, one-on-one interview with the BENDA design team on the stand. The designers explain the thinking behind the new models and answer your questions in person. Places are limited; please click here to book an interview with the BENDA design team.
Practical information
Date: Tuesday 3 November 2026.
EICMA press day time: 15:45 to 16:15
Location: BENDA stand, Hall 18, Booth A54, Fiera Milano Rho
Access: EICMA press accreditation required.
RSVP and interview requests: before 30 October via this booking system
or via benda@smc-agency.eu / Mob: +31-629556459
Press Assets
Press Kits including high-res imagery can be found on https://bendaeurope.prowly.com/presskits
Additional photography will be available from 11:00am on Tuesday, 3 November, via the BENDA newsroom at https://bendaeurope.prowly.com.
Media & Communication Inquiries - SMC Agency, benda@smc-agency.eu, +31 20 808 1522
About BENDA
BENDA is a design-led motorcycle and powersports brand creating distinctive riding experiences for a new generation. Driven by its mission to redefine the ride, its portfolio spans motorcycles, all-terrain vehicles (ATVs) and side-by-side (SxS) vehicles, combining bold design and technology with in-house engineering and powertrain development. This integrated approach is underpinned by research and development activities in Europe and internationally. BENDA Motor Europe GmbH, based in Salzburg, Austria, supports the brand’s European operations across sales, after-sales, marketing and product development. Through a growing network of authorised distribution partners, BENDA continues to expand its presence acrossEurope and bring a fresh proposition to the powered two-wheeler and powersports market.